In 2007 beer- and whiskey pioneer Michael Jackson and Beerhere founder Christian Skovdal Andersen met to discuss how to make a beer similar to the traditional strong ales that was brewed for special occasions on the Danish farms before industrialization. The beer was intended for MJ’s Rare Beer Club. Unfortunately MJ died the same summer and the project was shelved until a couple of years later when Daniel Shelton, who is importing Beerhere to the US, heard about the project. Being a good friend of MJ he wanted the beer to be made in Michael Jackson’s honour. The result is a lowly hopped, malty and dark strong ale similar in character to the beers that was served for weddings, harvest celebration and yes, funerals too. (Description provided by company)